[Back to Chapter Four] This dissertation has shown how Breitbart’s populist business model has proved immensely successful for them as a company, and as a political force. They have helped to turn the western political climate into something akin to a battlefield, where the use of the collective power of the internet is a decisive […]Read more "Alternative Media, Alternative Election – Conclusion"
[Back to Chapter Three] When Donald Trump announced his presidential candidacy, his speech famously included the condemnation of Mexican immigrants as criminals and rapists (Neate, 2015). From the beginning of his campaign, he demonised and mocked the Other, and drew in crowds that either shared his prejudice or refused to acknowledge it. Trump embodied the […]Read more "Alternative Media, Alternative Election – Chapter Four: Alternative Election"
[Back to Chapter Two] With Breitbart’s use of nakedly bigoted language and logic, it is of little surprise that the website attracted followers of the Alt Right, an “openly racist, anti-Semitic and xenophobic” (Geoforum, 2017, p. 1) political movement consisting of “an anonymous army of trolls” (Malmgren, 2017, p. 9). Many of their followers identify […]Read more "Alternative Media, Alternative Election – Chapter Three: Alternative Politics"
[Back to Chapter One] “There’s no hiring bias against women in tech, they just suck at interviews” (Yiannopoulos, 2016a). Such reads a headline on Breitbart News, an online publication that provides “an alternative source for news” (Steel, 2016). With the headline’s inflammatory reference to obvious sexist tropes, a casual reader may assume the ensuing article […]Read more "Alternative Media, Alternative Election – Chapter Two: Alternative Media"
[Back to Introduction] The details pertaining to the events of Gamergate have been discussed in detail by several papers (Perreault and Vos, 2016; Mortensen, 2016; Braithwaite, 2016; Massanari, 2015; Chess and Shaw, 2015), but it is necessary to give a brief account here. In doing so, this chapter explores professed GamerGaters’ motives, the communities in […]Read more "Alternative Media, Alternative Election – Chapter One: Alternative Movement"
[Back to Chapter Select] Western politics are in a state of populist upheaval. This is clear in the growth and successes of populist movements in the UK, the USA, France, Austria and the Netherlands. It is not a sudden development, but the result of a slow build of resentment between ideologies. This resentment has been […]Read more "Alternative Media, Alternative Election – Introduction"
By applying a populist business model to online reporting, Breitbart has helped to polarise western political discourse. This dissertation shows that their influence can be countered by likewise understanding and leveraging the community-based power of the modern internet.Read more "Alternative Media, Alternative Election"